Product Strategy LLC

Product Strategy LLC
Bolton, MA 01740
United States

ph: 978 502-7764

Resources

 

References

  1. Camp, Robert, Benchmarking, Quality Press, Milwaukee, WI, 1989.
  2. Churchill, Gilbert, Marketing Research Methodological Foundations, Dryden Press, Hinsdale, IL, 1979.
  3. Clausing, Don and Hauser, John, "The House of Quality", Harvard Business Review, May-June, pg. 63,  1988.
  4. Cooper, Robert, Winning at New Products, Addison-Wesley Publishing, 1993.
  5. Crosby, Philip B., Quality is Free, New American Library, New York, 1980.
  6. Gorchels, Linda, The Product Managers Handbook, NTC Business Books, Lincolnwood, IL, 1995.
  7. Hepner Brodie, Christina and Burchill, Gary, Voices into Choices, Center for Quality Management, Joiner Publications, Madison, WI, 1997.
  8. Kotler, Philip, Marketing Management, Prentice Hall, NJ, 2000.
  9. Leffingwell, Dean and Widrig, Dean, Managing Software Requirements, A Unified Approach, Addison-Wesley, 2000.
  10. McGrath, Michael, Product Strategy for High-Technology Companies, McGraw-Hill, 2001.
  11. McGrath, Michael, Setting the PACE in Product Development, Butterworth-Heinemann, Newton, MA, 1996.
  12. Porter, Michael, Competitive Strategy, Free Press, New York, NY, 1980.
  13. Smith, Preston and Reinertsen, Donald, Developing Products in Half the Time, Wiley, New York, 1995.

 

Copyright Product Strategy LLC 2009 All rights reserved.

Product Strategy LLC
Bolton, MA 01740
United States

ph: 978 502-7764