Product Strategy LLC

Frank S. Lazgin

Frank earned an MBA from Boston College and a Masters degree in Mechanical Engineering.   He has over ten years experience in product marketing and product management,  leading cross-functional teams to define, develop and launch over 15 new products into markets in North America, Europe and the Pacific Rim.  Successfully used tools such as “Voice of the Customer”,  Quality Function Deployment (QFD) and Six Sigma to reduce time to market and to improve product quality.  New products launched include secuity hardware and software,  e-commerce software, workforce management software applications, Intel server hardware and software products at Fortune 100 and start-up companies.

Significant Experience & Accomplishments

·        Product Strategy & Business Planning:  Developed business plans for Tyco Int'l., HP/Compaq and NEC Technologies PC server business and for Kronos’s Workforce Management software.

·        Market Entry and Sizing:  Sized market and supported market entry decision for Intel based server business at Compaq and NEC Technologies.

·        Market & Product Requirements:  Developed product and service requirements for 12 new products at Tyco Int'l., HP/Compaq, NEC Technology,  Kronos and BeFree, Inc.

·        Program Management & Product Introductions:  Lead 12 new access control, e-commerce, workd force management software, server and telephony product introductions in North America, Europe and the Pacific rim.

·        P&L & Operations:  Managed personal computer business and improved revenue by managing price, cost and gross margin.  Lowered inventory costs by improved sales forecasting for a  $20 million annual businesses for NEC Technology and an $80 million business for HP/Compaq’s server product line.

·        Organizational Development:  Supported development of a "Stage Gate" process and organization to improve time to market and quality of new products at Kronos and Compaq.

·        Strategic Partnerships:  Supported the strategic partnership of Digital and MasPar Corporation for entry into the high performance computing business.

·        Pricing & Profitability:  Developed competitive positioning and price strategy for PC server & software products for North America, Europe and Pacific rim markets.

·        Tactical Marketing:  Increased revenue and lead generation by planning & implementing product promotion, trade-shows, advertising, PR announcements and sales training.

·        Negotiation:  Supported negotiation of OEM purchase agreements with Microsoft, Intel and Seagate Technologies for NEC Technology.

·        Market Research:  Managed primary and secondary statistical and qualitative market research and customer surveys to develop new product and service requirements for Compaq and Kronos, Inc.  Used “Voice of the Customer”, Quality Functional Deployment (QFD) and Motorola six sigma to improve product features.

·        Mergers & Acquisition:  Supported merger of NEC Technology and Packard Bell by leading the transition of server manufacturing from Boston to Sacramento, CA.

·        Manufacturing Introductions:  Lead new product server and storage systems introduction into manufacturing to improve quality.  Managed bill of materials, specifications and forecast.

·        Masters in Business Administration, MBA, Boston College, 1983.

·        Masters in Mechanical Engineering, University of Massachusetts, Lowell.

·        Bachelors in Mechanical Engineering, University of Massachusetts, Lowell.

.