Product Strategy LLC

Product Strategy LLC provides consulting services and research to management to increase the value of their business by optimizing their product strategy.  Product strategy is based on a Product portfolio, Price strategy, Distribution Channel and Product Promotion plan.  Product Strategy LLC provides strategic and tactical product marketing services for all stages of the product life cycle. 

What We Do

Market Requirements & Research: Market definition and market size and growth are the fundamentals of  your business plan.  Customer requirements surveys and analysis using “Voice of the Customer” can define product functionality, performance, reliability, value, packaging and configuration.

Product Strategy & Pricing: Starting with your corporate goals and business strategy and competitive analysis a product strategy will be developed with product positioning, product price strategy, product plans and product specific business plans.  Portfolio management and resource allocation is a key component to maximizing Research and Development.

Product Launch & Promotion:  Integrated tactical planning services can increase qualified lead generation and revenue by developing marketing plans, product promotion, collateral material development, press releases, sales and service training.

Customer Satisfaction Survey: Survey customers using industry standard Gap Analysis to measure your customer's expectations of product and service compared to the actual product and service delivered.

Improve Product Development Process: Sustainable competitive advantage can be created by

creating a best in class new product development process.  Improvements can always be made in you Stage-Gate or Rapid Prototyping development process.

What's New?

We will be offering a new resource to help you with setting goals for surveying your customers to improve your products and services.